"A household based in north London seeks an remarkable and experienced instructor to assist their smallest child on his early path to becoming an English gentleman."
Looking at this post, you might naturally miss the phrase "initial stages" as just an expression.
However, it could be the most significant part of this unique job advert, as it aims to find a teacher for a 12-month-old.
Many of submissions have now been sent in since the unnamed family posted their request for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the post has gained interest throughout the news, with several questioning why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their quest, explained that despite initial doubt, he found the plan "visionary", and "innovative".
When he consulted the family, he said they understood the atypical nature of their demand, and how early in age their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their older child was five, and by that stage "cultural influence had already become established".
What exactly does the family indicate by "cultural leaning"?
It's "all-encompassing", the expert replied. "How you eat, the manner you speak".
He explained the elder child had adopted "really subtle, non-verbal cues" from the family, and had taken on their cultural ways. The family informed Adam they hoped to prevent this pattern to repeat itself with their new baby.
The strategy: To bring in a UK tutor, who needs to speak with Received Pronunciation, to guide the baby right from the beginning.
Natural Absorption
"A lot of the learning at the start here is somewhat absorbed naturally," said Adam.
It's by means of this natural absorption that the family are aiming the child will acquire the British traits they aim to instil.
Adam noted the tutor needed to be somebody who attended "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The tutor must be the suitable individual, they'll be carrying out things they don't even know they're doing, effortlessly," he commented.
Money No Object
The family explained to Adam the chosen tutor should preferably also have understanding of or enthusiasm in horse riding, skiing, creative fields and musical activities so as to influence the child in a broad spectrum of interests.
Additionally though, he explained the family wanted the tutor to register the child on a variety of lessons so the child would be "equestrian training and picking up an musical instrument by the time they are around three years old".
In the family's view, assisting their son grow into a "British gentleman" will result in accomplishment and open doors.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he comments.
Yet, notwithstanding all this guidance in "UK identity", could the child absorb alleged cultural leaning from the international family he is raised by in any case?
"Yes", said Adam. "They understand this might not succeed, but they've merely embraced the attitude of, 'we should try and we should start as soon as we can', because the expense of it is not a concern," he explained.
Impractical
A number of in the tutoring industry who express these concerns.
Another CEO, head and founder of Blue Education, who also offer individual instructors, commented that "the process of embracing two identities, or actually, forming one's identity, is something that must be experienced personally, not manufactured."
The expert explained that he had emigrated from Asia to the Britain at the time of childhood, and had been educated knowing and practicing dual heritages. He continued to study at a prestigious UK institution.
"The concept that a single person can function as a representation of English culture, someone who can somehow impart the attributes of a British gentleman to a infant child, appears naive and unrealistic," he commented.
"In my experience, employing a quintessentially English tutor from infancy will does not automatically produce the result they desire.
"I never had that kind of mentor, and however I have been lucky enough to live several of the experiences they aspire for their son."
He added: "The reality is, cultural identity can not be dictated from the outside influences; it must be embraced, and it must come from within."
Buying Britishness
Naturally, Britishness is something Adam believes can be educated – and sold.
"I believe the situation that the world holds us in this respect is something that we should be cherishing|valuing|appreciating
